Our Story

chaifolk. headquartered in Dubai, combines a rich heritage of curating great food brands with a sharpened focus on sustainability and entrepreneurial spirit. We’re changing the way specialty products distributors operate to fulfil what consumers and customers want, in a smart, simple way.

We partner with founder-led, sustainable and newer brands that are pioneers in their niche, leveraging fresh opportunities and adapting to a changing landscape. We work together with our partners to encourage joint-business planning and trade marketing.


chaifolk. aims to be at the forefront of new brand discovery in the U.A.E. & the Middle East. We apply our experience in traditional distribution & e-commerce to persistently challenge marketplace/business rules.

We look to build a great portfolio of great food, great margins and consistent results for our partner brands.